Video · TV · Media Buying · Digital, for Law Firms
We make law firms famous.
Group Matrix is the full-service advertising agency behind some of America's most recognized personal injury firms, with over $2 billion in client legal fees generated since 1970.
Trusted by leading firms including
Harding Mazzotti, LLP · Farmer, Cline & Campbell · Mariano Morales Law
$2B+
Client Legal Fees Generated
10,000+
Successful Ad Campaigns
56 Years
In Business Since 1970
50+
Markets Served
Commercials That Make Phones Ring
Every spot is written, shot, and produced by our in-house team, the same crew that has been turning attorneys into local celebrities for decades.
Glass Car
Farmer, Cline & Campbell
Knighted
Client Campaign
Big Matters
Client Campaign
One Big Call
Client Campaign
Ice Drive
Client Campaign
Familiar Faces
Client Campaign
The Wheel
Client Campaign
Win Win Win
Client Campaign
Behind the Scenes
Ask the People Who See Every Agency's Work
Station managers and media executives watch thousands of campaigns from hundreds of agencies. Here's what they say about ours.
“Group Matrix commercial production is by far the best in the industry. They make commercials that stand out.”
Scott Collins
Local Sales Manager, WXXA-TV
“I have worked with Group Matrix for well over 25 years and they do a great job for their clients.”
Tim DeFazio
VP / General Manager, Gray Television / WDTV
“Group Matrix is a detailed company and places a lot of attention to immediate follow-up. Their Agency is class A Plus-Plus.”
Walter D. Porter
Director of Agency Relations, Townsquare Media Albany
“Group Matrix is always working for their client. Their dedication and consistency set them apart in the industry.”
Steven Chapman
Media & Marketing Consultant, WPRI-TV / Nexstar Digital
“Their team is always professional, responsive, and dedicated to ensuring the success of their legal clients' advertising campaigns.”
Robert Croteau
V.P. / General Manager, WRGB
“Corey Ausfeld and the team at Group Matrix is the best. Working with Group Matrix is easy.”
Bob Berry
Station Manager, KIMA TV
Our campaigns run on WXXA-TV · WRGB · KIMA-TV · WPRI-TV · WDTV, and stations in 50+ markets nationwide.
Your market has a firm everyone knows. The only question is whether it's yours.
Get Your Free Market AnalysisEverything Your Firm Needs to Grow
One team for production, placement, and digital, whether you're a household name or building toward one.
The engine of every winning firm.
Video & TV Production
Concept, script, casting, filming, and post-production, all in-house. Our commercials don't just air, they get remembered. We've spent five decades turning attorneys into the most recognized names in their markets.
- TV commercials, web video, and social cuts from one shoot
- Full in-house crew: writers, directors, editors
- Broadcast-ready delivery to every station and platform
Your budget, placed where it wins.
Media Strategy & Buying
Fifteen-plus year relationships with stations and media partners mean better rates, better placements, and honest answers about what's working. We negotiate, place, traffic, and audit every dollar of your spend.
- TV, cable, streaming, radio, billboards, and transit
- Market analysis to find underpriced attention
- Transparent reporting tied to case volume, not vanity metrics
Digital & Social Marketing
Organic and paid social, email, blogs, and content that keeps your firm in front of clients between cases.
SEO & Paid Search
Data-driven search strategy so the people already looking for a lawyer find your firm first.
Brand, Web & Design
Logos, websites, and brand assets designed to match the caliber of your on-air presence.
Outdoor & Print
Billboards, bus ads, and print placed where your future clients actually look.
Big-market TV campaign or a growing practice's first real marketing plan. We build the strategy to fit the firm, not the other way around.
Get a Free Market Analysis →The Agency Other Agencies Study
Legal advertising isn't a department here. It's the whole company, and it has been since 1970.
“The judge and jury do not have a remote control. The people watching your commercials do.”Richard Sackett, Founder & CEO
Hall of Fame Leadership
Founder Richard Sackett is the only non-attorney ever inducted into the National Trial Lawyers Association Hall of Fame. We've been in legal advertising since the Bates ruling made it legal.
Buying Power That Pays for Itself
Long-standing relationships with stations and media groups mean rates and placements independent firms simply can't get on their own.
Everything In-House
Writers, directors, editors, media buyers, and digital marketers under one roof. No subcontractors, no telephone game, no markup stacking.
Family-Owned. Client-Obsessed.
Three generations of Sacketts still answer the phone. Our longest client relationships span decades, because the work keeps working.
From First Call to First Case
A clear path, starting with a free market analysis, so you know exactly what you're getting before you spend a dollar.
Strategy Call
A 20-minute conversation about your firm, your market, and your goals. No pitch deck, no pressure.
Free Market Analysis
We study your market's media landscape, your competitors' spend, and where the untapped attention is, and show you what we find.
Creative & Media Plan
A concrete plan: the campaigns we'd produce, where they'd run, what it costs, and what it should return.
Launch & Dominate
We produce, place, traffic, and optimize, and report in terms that matter: calls and case volume against your baseline.
In Legal Advertising Since It Became Legal
When the Supreme Court's 1977 Bates v. State Bar of Arizona decision first allowed lawyers to advertise, Richard Sackett saw what almost nobody else did, and Group Matrix has been building famous law firms ever since.
Today we serve firms in more than 50 markets, with thousands of campaigns behind us and a simple philosophy: we take the position of the attorney's future client in everything we make.
Hall of Fame, 2024
Founder Richard Sackett at his Trial Lawyer Advertising Hall of Fame induction in Miami, a lifetime-achievement recognition from the industry he helped invent, with three generations of the family that runs the agency beside him.
The People Behind the Work
Richard Sackett
Founder & CEO
Military veteran and Loyola University communications graduate. The only non-attorney inducted into the National Trial Lawyers Association Hall of Fame.
Corey Ausfeld
Executive Vice President
13+ years at Group Matrix after 15 years leading broadcast sales. He knows both sides of every media negotiation.
Jordan Sackett
Vice President
University of Tampa double major in Entrepreneurship and Advertising. Leads content creation and the agency's next chapter.
Find Out What Your Market Is Leaving on the Table
Tell us about your firm and we'll research your market's media landscape: where your competitors are spending, where the underpriced attention is, and what we'd do about it. Yours free, within 48 hours of a quick call.
- No obligation, no retainer, no pressure
- Real data on your market and competitors
- A concrete recommendation, even if it isn't us
We respond within 24 hours. No spam, ever.